PANEL

Panel Infrastructure

Any thorough investigation panel management based on high response rate can be done quickly through / accurately.

  • MarketLink panel has been and is being recruited from around 100 multiple channels steadily, to maximize the representativeness of the panel.
  • Multiple methods are being used for the recruitment such as Keyword Ad, Banner Ad, Target Emailing, Mobile App Ad, Offline Ads.
  • Exclusive panel size is currently 496,566, while panels of affiliated online research companies can be used if necessary. (in this case, the available panel size is expanded to 1 million)
Age National Statistics Mail Femail Total
15~19 14.1% 3.8% 5.8% 9.6%
20~29 19.4% 14.9% 19.8% 34.7%
30~39 23.0% 11.7% 12.1% 23.8%
40~49 24.2% 9.2% 7.7% 16.9%
Above 50 19.3% 9.6% 5.3% 14.9%
Total 100.0% 49.2% 50.8% 100.0%
Region Ratio  
Seoul 34.5%
Gyungsang 19.6%
Jeolla 6.6%
Gyunggi 29.2%
Chungcheong 7.3%
Gangwon 2.0%
Jeju 0.7%

Panel Management

Marketlink makes efforts to secure the reliability on research result through strict panel management.