PANEL

Panel Infrastructure

We offer one of the largest and most diverse panels in S.Korea and are able to access 1.1 million panelists. It allows us to quickly obtain the opinions of your target consumer, even for the demanding recruitment specifications.

  • MarketLink panel has been and is being recruited from around 100 multiple channels steadily, to maximize the representativeness of the panel.
  • Multiple methods are being used for the recruitment such as Keyword Ad, Banner Ad, Target Emailing, Mobile App Ad, Offline Ads.
  • Exclusive panel size is currently 496,566, while panels of affiliated online research companies can be used if necessary. (in this case, the available panel size is expanded to 1 million)

Gender / Age Assortment

Age National Statistics Mail Femail Total
15~19 14.1% 3.8% 5.8% 9.6%
20~29 19.4% 14.9% 19.8% 34.7%
30~39 23.0% 11.7% 12.1% 23.8%
40~49 24.2% 9.2% 7.7% 16.9%
Above 50 19.3% 9.6% 5.3% 14.9%
Total 100.0% 49.2% 50.8% 100.0%

Regional Assortment

Region Ratio  
Seoul 34.5%
Gyungsang 19.6%
Jeolla 6.6%
Gyunggi 29.2%
Chungcheong 7.3%
Gangwon 2.0%
Jeju 0.7%

Panel Management

MarketLink makes efforts to secure the reliability on research result through strict panel management.

Real name confirmation on all panel members

Securement of reliability through identification process and real-name confirmation for whole panel.

Diverse panel management method

Securement of panels' loyalty through consistent and various panel management developed by MarketLink.

Securement of Reliability of research

Securement of reliability of research through skillful management method and highly-accumulated panel DB

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ISO 9001

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ISO 9001