Getting access to high-quality data
from strong and fast growing
our online proprietary panel

MarketLink has paved the way to help local and global
clients making better data-driven decisions for over 13 Years.

ABOUT US

Your Global
Data Collection
Specialist

MarketLink is a leading market research data collection and fieldwork company in South Korea. For over 13 years, we have been trusted by clients ranging from local MR companies to global, social, and academic research firms and offering top-notch solutions for online and quantitative fieldwork.

Professional
Associations

We are a long-term member of the Korea Research Association as well as a member of ESOMAR. As such, you can be assured that your business decisions are based on a foundation of meticulous and ethical data collection. Trust MarketLink to seamlessly handle all your data collection needs.

Our Capabilities

Delivering accurate and
reliable data faster without
compromising quality

PANEL (As of Feb. 2025)

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SURVEY (2024)

Global 0 +
Domestic 0 +

Revenue Growth (Past 3-year Annual Avg.)

0 %+

Online Panel

Panel Size Premium Consumer Panel Recruitment
Profiling Data Quality and Validation
Panel Image 1

We own one of the largest online, proprietary panels in South Korea comprised of over 920,000 members.

Our on-going recruitment strategies are designed to ensure panel community achieves a strong demographic balance in demand by our clients.

Panel Image 2

Our proprietary South Korean consumer panel is double opt-in, ID-validated, and authenticated through a registered mobile. We provide best-in-class technology for fraud prevention and digital fingerprinting. We deliver premium data using all available up-to- date methods of data collection, and pride ourselves on our quality assurance processes that often exceed industry standards. Whether our clients need to better understand the opinions of the general population, the affluent shoppers, or hard-to-reach consumers, we provide them with premium sample to help them make timely data-driven decisions.

Panel Image 3

We build our panel using a variety of carefully chosen online strategies as opposed to simply acquiring third party lists. As such, our panel reaches a diverse audience. Our on-going recruitment strategies ensure our consumer panel is diverse yet carefully targeted to meet our clients' unique needs. We actively over-recruit highly desired demographic groups so you can fulfill your desired targets and quotas more quickly.

Panel Image 4

Our panelists are extensively profiled and we continually add new profiling questions to suit our clients' needs. Profiling categories range from basic demographics to behavioral, purchase questions, psychographic related to topics such as FMCG, financial, home appliances, IT gadgets, automotive, pets, and an extensive selection of consumer products.

Panel Image 5

We actively manage our panel to ensure the data quality is as high as possible. We validate the name and physical location of every panelist through authentication through a registered mobile by telecommunication companies. And, members are immediately removed from if they provide questionable data 3 times, if they ignore 10 consecutive research invitations, or if they ask to unsubscribe.

Programming & Hosting

Our survey programming services are designed to help businesses create surveys that are tailored to client's specific needs. Our team of experienced programmers uses the latest technology and survey software to create custom surveys that are user-friendly and easy to understand. We work closely with our clients to understand their survey objectives and design surveys that provide the data they need.

Our programmers have extensive market research experience and are experts in current survey programming tools. They are capable of designing and developing advanced surveys for a multitude of respondents and our client's needs and welcome challenging highly customized and complex surveys to help clients build the best possible survey solution.

We pride ourselves on our ability to complete the most customized request by every client request successfully, no matter how custom or obscure. We guarantee an interactive and engaging custom build that is designed to complement the preferences and tastes of our clients.

We are also helping our clients' custom online data collection in a wide spectrum of methods such as diaries, iHUT, and more. The experience of our programmers means that we can accurately estimate the time that is needed to complete the programming on a client's specific survey. Our survey hosting services are designed to ensure that our clients' surveys are secure, reliable, and easily accessible to their target audience. We offer a range of hosting options to meet our clients' unique needs.

Project Management

Tech-
Driven &
Human led

Tech-Driven & Human led

Any data collection provider can sample your study. We believe that technology powered, human-led support is the only way to ensure your target respondents receive and complete your studies for truly authentic, quality data.

Best-
in-Class
PMs

Best-in-Class PMs

We have over 20 highly experienced project managers that are trained to locate deep sector-specific intelligence for high level marketing research or provide detailed, on-going support for various consumer brand studies. Truly at the core of MarketLink's strengths, the dedicated team assigned to your study is chosen based on their expertise and your specific requirements.

Seamless
Manage-
ment

Seamless Management

A project manager from MarketLink will be assigned to your study with the task of assisting you and our markets throughout all aspects of your study. The PM will collect reports, monitor quotas, and oversee all other protocols to make your project a success. Our industry-renowned project management team works closely to align expectations and tackle issues as they arise.

Experience the difference a highly experienced project manager
with expert makes to your studies

Partners

Major Global Panel & MR Partners We Collaborate With

"We are collaborative. It all works better when we work together."

MarketLink Credentials/Panel Book 2025

The company credential and panel book can be provided upon your request.
Please contact us via email: andy@marketlink.co.kr

Request a quote

For questions on samples, data collection, programming and more, contact us.
We can help you with just about anything in online research.
Email Us: andy@marketlink.co.kr

Contact Us

Main Office

4F/7F, ElimNet Bldg.,
15, Kyonggidae-ro, Seodaemun-gu,
Seoul, Korea 03751

Email Address

andy@marketlink.co.kr

Phone Number

+82-2-3787-9605